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Appropriation is essentially when sub culture take signifiers of the dominant and embrace them and reappropriation then associates the signifiers of the dominant very strongly with themselves. Therefore, this video is an appropriation of the average porn video. At the beginning of every porn video, the porn stars (just like actors) set a scene for the movie. By having the hardware man come into the woman’s apartment (who is just wearing a bra) it shows the basic set up of normal porn videos. This video appropriates the 70s porn push up bras. The set up of the video and the roles the characters are playing (hardware man and dumb blonde) shows how the video is embracing the signifiers that are usually present in porn movies. Reappropriation is embracing the signifies of the dominant very strongly with themselves. Knowing this definition, this video shows reappropriation though putting emphasis on boobs and ways to make your cleavage appear larger through the use of push up bras. The reappropriation of this video of early pornography is the act of making the boobs appear bigger; also the video shows that when men sees the cleavage, sex is the next thing that happens.