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Using the image of the Dove Real Beauty Advertisement, I used “Cosmetics: A Clinique Case Study” “Nike, Social Responsibility, and the Hidden Abode of Production” and “The Daily Show: Discursive Integration and the Reinvention of Political Journalism” as my three critical texts that relate to and build on one another through the idea of consumerism and major companies selling their products. The Real Beauty Dove image is an image that has many controversies about it. Dove tries to portray these women as demonstrating real beauty even though they are wearing makeup and are clearly photoshopped in the advertisement. Essentially through this advertisement Dove is targeting a certain target audience to appeal to them to buy the product. In the articles I previously listed, it is evident that all three of the articles discuss the product or television show to appeal to a certain audience to either make them purchase the product or watch the show. In the first article discussing Clinique products, Kirkham and Weller express the “the appearance and presentation of a product is at least as important as the product itself” suggesting that the way the product is advertised and presented is important to appealing the consumer. Similarly in the Nike article, Stabile clearly states that “the “success” of Nike’s ads and products has depended on the corporation’s ability to reach a target audience of middle-class consumers though appeals to the values and belief system’s of that audience” which shows that major corporations focus on what appeals to the consumer so that their business succeeds. In Baym’s article, he discusses how news shows are appealing to a certain demographic which directly relates to these other article’s because with techniques used by shows like The Daily Show (humor, parodies satire, etc.), they are advertising while they air the show. All of these articles clearly show that major companies have different ways and methods to appeal to a target audience, but these perspectives all relate in critical media and cultural studies by having the main focus of advertising products relate to demographics to help their businesses succeed.