6

Drawing from the articles we discussed in class the following advertisement the creation of the exotic is portrayed through this video. From globalization we can easily identify where this video takes place. With key components of the video such as rug selling, elephants, clothing, and the assumed nationality of the people, the audience can automatically assume that this video is taking place in India because of globalization. Globalization has allowed us to view cultures by stereotypes and even though most people have probably never been to India, this representation of the video is why we view India the way we do (we speaking generally as the US).